Some moments ask more than repositioning.
They ask for strategic clarity, stakeholder alignment, and a way forward that can hold complexity.
BBA Liminal partners with clients navigating change.
We design and co-create the systems and partnerships that open the way forward.

VIEW OUR PROJECTS
ENGAGE WITH OUR WORK
SEE WHAT WE’VE DONE
VIEW OUR PROJECTS
ENGAGE WITH OUR WORK
SEE WHAT WE’VE DONE

What we do

BBA Liminal is a strategic brand and communications practice.

Our work sits between strategy and meaning:

Shaping narratives that can hold complexity

Originating partnerships & ecosystems that carry the work forward

Helping institutions hold true to their purpose through change

Thinking about working with us?

Twenty-six years has taught us where we're useful, and where we're not.

Contact us if…

01
You're becoming something new and aren't sure yet what that looks like.
02
You need a strategy to think your way through growth, change or transition.
03
You're bringing many parties to one table and someone has to hold the whole thing steady.
04
You need a project shepherded for the long haul, not just delivered and dropped.
05
Your work shapes society, and you want people who know the field and the right people in it.
06
You know the right partners would make the work soar, you just don't know who they are yet.
07
You want to build knowledge and capacity that outlasts the project, driven by research.

01
You're becoming something new and aren't sure yet what that looks like.
02
You need a strategy to think your way through growth, change or transition.
03
You're bringing many parties to one table and someone has to hold the whole thing steady.
04
You need a project shepherded for the long haul, not just delivered and dropped.
05
Your work shapes society, and you want people who know the field and the right people in it.
06
You know the right partners would make the work soar, you just don't know who they are yet.
07
You want to build knowledge and capacity that outlasts the project, driven by research.

Don't contact us if…

01
You need 200 pull-up banners by Friday.
02
You want a campaign that makes a noise this quarter and answers to nothing after it.
03
You're after a report you can file and forget while the real work happens somewhere else.
04
You want a supplier to keep a content calendar full by volume.
05
You believe the answer is more technology, faster, for its own sake.
06
You're looking for a logo refresh with nothing underneath it.
07
You want us to DTP your ideas.

01
You need 200 pull-up banners by Friday.
02
You want a campaign that makes a noise this quarter and answers to nothing after it.
03
You're after a report you can file and forget while the real work happens somewhere else.
04
You want a supplier to keep a content calendar full by volume.
05
You believe the answer is more technology, faster, for its own sake.
06
You're looking for a logo refresh with nothing underneath it.
07
You want us to DTP your ideas.

Liminal events and projects

Twenty-six years of strategic brand and creative work — across culture, heritage, environment and the public sphere.

Why this work matters

How we work

VIEW OUR PROJECTS
ENGAGE WITH OUR WORK
SEE WHAT WE’VE DONE
VIEW OUR PROJECTS
ENGAGE WITH OUR WORK
SEE WHAT WE’VE DONE

hello@bbaliminal.co

Strategic brand and communications practice.

Working at the thresholds of strategy, culture, and systems.

BBA Liminal,
Mesh Club, Trumpet Building,
21 Keyes Ave, Rosebank,
Johannesburg, South Africa

hello@bbaliminal.co

Strategic brand and communications practice.

Working at the thresholds of strategy, culture, and systems.

BBA Liminal,
Mesh Club, Trumpet Building,
21 Keyes Ave, Rosebank,
Johannesburg, South Africa

Projects

Get in touch