Selemela Learning Network
Client: Glasswaters Foundation and Selemela Learning Network
Period: 2023
Education & knowledge
01 The sneak-peek
A single star to guide the way
Selemela — Sesotho for the Pleiades — runs a learning network closing the gap between education theory and practice in Lesotho. BBA Liminal refined its identity and built a custom digital platform where learners, parents, teachers and donors can all find their way in.
02 The liminal moment
Selemela approached BBA Liminal to build a digital platform for the Selemela Learning Network — a collaboration with the Glasswaters Foundation to improve the access, quality, equity and relevance of education in Lesotho. The network's work lives in the gap between education theory and practice, and it needed a home where its whole community could meet.
03 The transformation
We found a name written in the stars. Selemela translates to Pleiades, a cluster of over a thousand stars. We drew the identity from a single guiding star, married to an illustration of a book — education and storytelling together, a doorway of possibility.
04 The craft
A doorway of possibility
One guiding star, married to a book, for a whole learning community: a refined identity, a celestial icon and illustration set for the five programmes, and a custom platform that carries the network's research, connections, commerce and giving in one place.
Brand & communications strategy
Brand identity design
Long-term stewardship
Stakeholder strategy
Systems mapping
Brand platform development
Positioning & narrative
